In New York City it’s a sparkling 11,875-pound Waterford Crystal ball dropped in the heart of Times Square. In Mobile, Alabama it’s a giant 600-pound electric MoonPie (with a cutting of the world’s largest edible MoonPie earlier in the night). And in Bethlehem, Pennsylvania (home of Peeps manufacturer Just Born Quality Confections), a 400-pound illuminated Peeps chick will help ring in the new year.
It’s the 10th anniversary of the Peeps chick drop, the headlining event of PeepsFest: a two-day, family-friendly festival celebrating the brand that takes place at SteelStacks, a former steel plant-turned-arts and entertainment district. The giant Peeps chick stands four feet and nine inches tall, and is scheduled to make its descent on December 31 at 5:15 p.m.
“The Peeps chick is an iconic symbol that represents the Peeps brand, our company and our community,” Meg Dowd, corporate affairs specialist at Just Born Quality Confections, said in a release. “We look forward to celebrating with fans, some of who travel from all over the country, at PeepsFest!”
PeepsFest programming includes Peeps diorama and sculpture competitions, Peeps s’more-making, a cooking demo incorporating the marshmallow candy, and a Peeps scavenger hunt. For families looking to avoid the New Year’s Eve crowds, there will be a rising ceremony for the illuminated Peeps chick with a fireworks show on December 30 at 5:15 p.m.
Additionally, the brand is launching a nationwide sweepstakes—Peeps Helping Peeps—supporting United Way of the Greater Lehigh Valley (UWGLV). The grand prize package includes a trip for four to Bethlehem, Pennsylvania, an exclusive Peeps factory tour (a release details this is the first time the company is opening its factory doors to consumers), and a $250 shopping spree to the Peeps & Company store. Each $5 donation grants one entry to the sweepstakes. Full contest details can be found here.